Diversity, Equity,
and Inclusion

We’re committed to cultivating an empathetic global community where commerce, innovation and brand loyalty thrive through diversity, equity, and inclusion.

The character of a world-class city comprises many ethnicities, places of origin, interests and worldviews. As Groupon operates in cities all over the world, we recognize the importance of building a strong internal and external culture that promotes opportunity for engagement and support across cultural lines.

We believe that diversity, equity, and inclusion must be infused in every aspect of our business. For us, that means creating a culture for potential and current employees, small businesses, and customers around the world where everyone can feel like they belong, find authentic connections, and take part in experiences that connect to their own identity.

Groupon Partners with Rising Social Media Star Shermann “Dilla” Thomas to Celebrate August’s National Black Business Month

Groupon featuring a collection of Black-owned businesses and providing additional ways for merchants to reach customers and access resources Groupon, the trusted local marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value, is teaming up with rising social media star Shermann “Dilla” Thomas (@6figga_dilla on TikTok) to help consumers discover and patronize,

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Creating a Sense of Discovery

Like any world-class city, we want people to explore all we have to offer and more importantly, discover experiences that connect to them personally. That’s why we create personalized campaigns celebrating diverse cultural backgrounds and interests to spark discovery and shared understanding.


Growing A Diverse Team

In each of our offices around the world, we strive to create a workplace culture where our teammates can be their best selves in our collective Groupon “city” and feel supported, regardless of cultural differences, beliefs, or place of origin. We know that diverse voices and experiences make us a better company and enable better decisions in support of our employees, merchants, and customers.

Diversity Data

We are proud to share our current workforce diversity metrics and are committed to growing our diversity representation across levels and functions, both through expanding our talent pool and developing our talent.

Global Gender

US Race/Ethnicity​






Hispanic or Latino


Black or African American


Did not wish to self-identify


Two or More Races


Native Hawaiian or Other Pacific Islander


American Indian or Alaska Native


Building an Engaging Culture

Employee Resource Groups

Our desire across our global Groupon “city” is to be a place where our teams thrive, grow and stay as they build their careers. Our Inclusion and Diversity team has established multiple groups through which employees may engage in this important work.

Learn more about our diversity groups:

Groupon 4 Latinos BRG

Diversity Programming

We connect through global programming that helps strengthen us as a business and allows our teams to actively engage. We know this work enhances our workplace culture and helps make it a place where people progress for years to come.


Helping Small Businesses Thrive​

When small businesses thrive in local communities, cities thrive overall. At Groupon, we believe it is our responsibility to help support businesses that have the greatest needs – in communities where we can make the greatest impact. We are proud to leverage our platform to uplift diverse small businesses across the globe through our social media and marketing efforts.

Diverse Merchant Celebration Campaigns

We aspire to seek out more opportunities to support small businesses representing additional demographics (LGBTQ+, veterans, Asian), and to partner with other organizations that advocate for small businesses (i.e. media, government agencies, chambers of commerce for specific demographics).